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By admin

5 Steps to Grow Sales by 33% in 12 Months

5 Steps to Grow Sales by 33% in 12 Months

Sales teams go through periods like this too but sales leaders rarely seek out the data that would immediately point to the real problem.  They tend to hope things will improve and go from there. However, there are several levels of data to be reviewed so let’s take a look.

there are five steps you must take to grow sales by 33% in 12 months.  You can’t pick and choose as all five are required.

IDENTIFY BOTTLENECKS

A quality CRM application, like Membrain, will show your win rates, age in stage, conversion ratios, pipeline velocity, pipeline volume and pipeline quantity and more.  Dig into that data to determine year over year changes and identify where your bottlenecks have been and where they are today.  Be mindful that this is lagging data and are merely symptoms of the real problems! 

IDENTIFY THE REAL REASONS

An OMG Sales Team evaluation will explain why you have those bottlenecks and why your team gets the results it gets.  Note which of the 21 Sales Core Competencies are to blame – by team and individual – and more importantly, how much revenue is being left on the table and who is capable of upping their game.  For example, are deals getting stuck because salespeople aren’t capable of reaching decision makers?  We know that salespeople who can begin with the decision maker are 341% more likely to close the business!  A training curriculum can be designed from these conclusions. Learn More!  

PROFESSIONAL OUTSIDE SALES TRAINING

Provide your sales team with appropriate training to close the competency gaps, improve skills, and achieve better execution.  This should not be a one or two-day event.  Change requires on-going, long-term training to change beliefs, approaches, strategies, tactics and develop skills!

DAILY COACHING

Sales managers must provide daily, one-on-one coaching to their salespeople to help them with their individual gaps and improve their Sales DNA.  Only 7% of all sales managers come equipped with effective coaching skills so they will need to be trained and coached in order for them to provide effective coaching.

ACCOUNTABILITY

Sales Leaders must hold sales managers accountable for coaching as sales managers hold their salespeople accountable for change.

Once you have the data and take action, there is absolutely no good reason why you can’t bump sales by at least 25%!  That’s right, AT LEAST 25%. 

If everyone improves by just 10% you will grow sales by 33%!

  • 10% more opportunities
  • 10% higher average sale
  • 10% greater win rate

That comes out to 33%!  Don’t believe me?

Start with monthly goals of 20 opportunities, a 20% closing rate, and a $20,000 average sale. That translates to 4 sales for $80,000 or $960,000 annually.  10% more equates to:

  • 22 opportunities
  • 22% closing rate
  • $22,000 average sale

That’s 4.84 sales at $22,000 which totals $106,480 per month or $1,277,760. A 33% increase in revenue!

What are you waiting for?

Request Samples (Request Sample Sales Force Evaluation)

 

Posted by Dave Kurlan

 

By admin

Understanding – What Ditch Diggers and Salespeople Have in Common!

Understanding – What Ditch Diggers and Salespeople Have in Common!

 

“Using competency-based, job-specific assessment technology is an absolute must for anyone looking to up-level their hiring. Getting beyond the interview and into the heart and soul of your candidates can give you a truer gauge of can they do the job and thrive as a member of your team.

With a recession comes an increased need to hire and to protect every dollar by lessening the risk of turnover. Assessment technology…has shown time and time again how you can get in front of the eight-ball and hire qualified and dynamic candidates.”

Do you have any idea how many assessments are actually job specific?

The assessments that companies most commonly use are personality and behavioral styles assessments and as such, are not job specific.  Cue Objective Management Group (OMG).  Its assessments are not only specific to sales but also role specific, as in outside roles like account executive, account manager, and channel manager, and account manager.

21 Sales Core Competencies assessed

OMG’s sales assessments measure candidates against 21 Sales Core Competencies (and several additional sales competencies) and compares candidates to the more than 2.2 million other sales candidates that OMG has assessed. This measurement standard is “normative” while personality and behavioral styles assessments tend to be “ipsative.”  Ipsative scores provide a comparison within an individual and are NOT recommended to be used for recruitment and selection purposes because they don’t make a comparison between individuals.

Each OMG Sales Core Competency has an average of 8 attributes for a total of approximately 200 sales specific findings, customized to the specific role for which the candidate is being considered.  OMG adjusts the requirements for a positive recommendation based on the difficulty of a specific sales job and role.  Various industries, businesses, sales roles, complexities, sales cycles, price points, territories, markets, audiences and decision makers are not remotely similar so a sales assessment is only useful if those factors are considered in the scoring criteria and subsequent recommendation.

Identify a strong candidate

As an example, let’s say you were seeking to hire a ditch digger.  While you must identify someone who is strong, can use tools and dig holes, the width and depth of the hole, as well as the difficulty of the digging is more important.  Will this individual dig in sand, screened loom, compacted soil, clay, gravel, or rock?  If an assessment, even one that was specific to ditch-digging, only looked at the tools they had available and their ability to dig in general, it would not necessarily identify someone who could dig monumentally huge holes in soil with large rocks.

It’s the same with a sales assessment.  A sales assessment that scored a territory salesperson who takes orders from plant managers for industrial supplies equally with a salesperson who sells multi-million dollar capital equipment to the C Suite of the Fortune 500 enterprises, is of limited value.  When the assessment can be configured to specify the requirements for those two sales roles and distinguish between the candidates applying for those two sales roles, we have perfection.

Let’s return to part of the the quote at the beginning of this article where Linda writes, “Getting beyond the interview and into the heart and soul of your candidates can give you a truer gauge of can they do the job and thrive as a member of your team.” 

You do need a gauge, but the gauge should not be if they can do the job, but whether they will do the job.  OMG effectively distinguishes between can sell (you’ve met those ghosts – candidates you hired who are no longer with you but they still haunt you!) versus will sell (they are your top performers).  The other part of that quote which needs to be modified is where she says “getting beyond the interview.”  You shouldn’t be wasting time interviewing those candidates who can sell when you can focus only on those candidates who will sell in the specific role for which they are being considered.  Use the assessment early in the sales recruiting process to identify and disqualify the candidates that are not recommended.

OMG’s sales, sales management and sales leadership candidate assessments are legendary for how accurate and predictive they are. 

Want to

Learn More?

  1. Download a sample.

  2. Sign up for a free trial (you must be a CEO, President, VP, GM, HR Director, Sales Leader or Sales Manager)

  3. Start using OMG with Help! (An OMG Expert will contact you to walk you through the customization process and pricing options)

  4. Start using OMG Right Now on Self-Serve(limited customization, limits on quantity, no portal access, no complimentary upgrades)

   

Posted by Dave Kurlan

 

By admin

4 Reasons why an In-house academy is worth the investment

4 Reasons why an In-house academy is worth the investment

 

Why An Academy?

1- Institutionalisation of Leadership, Sales and Customer Service Effectiveness
2- The practice in-house of the latest sales and sales management techniques at the lowest cost
3- New employees are exposed to the same techniques and speak the same language

 

Benefits

  • On-boarding newcomers
  • Enhancing the capabilities of current employees at all levels
  • Empower your L&D department with the ability to :
    • Train every single employee with minimal investment
    • Training programs tailor-made to your business needs through role plays and on the job assignments
                      • Follow the performance of every employee through skills assessment and on the job KPI’s performance
                      • Access internationally accredited content and programs

Courses

You don’t have to worry, we have built-in 40 Courses to deliver through your trainers in-house or blended to be taken on demand by your employees.

Course are dedicated to be delivered to :

  • new comers
  • employees
  • middle managers
  • managers

Talent & Skills Assessments

Talent & Skills Survey assess the level of talent among employees and recommend actions for development and sustainability.

The survey is online based

• Each employee will log in online
• Questionnaire will take around 45 minutes to be submitted
• Each user will login with his username and password and submit the survey

 

Performance Report

 

 

 

 

Support All year long

 

 

 

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