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Solving the Sales Conundrum

Solving the Sales Conundrum

 

What has happened to your team’s sales effectiveness? Just what are they doing wrong? Many company sales leaders and CEOs ask themselves this when turnover isn’t what it should be. And it’s why they automatically assume they need a course in sales training. But is that really the case? Could their current lack of sales be down to something more than just poor sales performance?

And, anyway, wouldn’t it make more sense to find out exactly what the underlying problem really is before going ahead and spending hundreds – or thousands – of pounds on something that could be solved much easier (and at far less cost) at home instead? In this post we’ll go some way to attempting to help you solve that sales effectiveness puzzle of yours by yourself. For instance, we’ll get you to ask yourself the following questions:

What is the real problem with sales?

The reason your sales staff aren’t doing too well could be for any number of reasons, not necessarily simply their sales performance. Could the answer be, for instance, down to a lack of knowledge about the product they are trying to sell? Then again, it could be that you, as a company, haven’t provided them with the right sales tools in the first place i.e. they may have a poor Customer Relationship Management system or poor sales materials. Is the data base any good? And on that note, is the sales coach doing his job properly? Another reason could be that your selling incentives just aren’t motivating your staff enough for them to go out and give the performance of their lives.

 

Analyse sales performance

One way to find out for sure why your sales performance is down is to analyse the performance of your sales people – do you have the right people in the right positions to begin with? Then again, you could look at the sales pipeline to find out where exactly you need to introduce some form of training and, finally, review your sales turnover. These are the three main aspects of sales activity that an analysis of should certainly start to throw light on where it’s all going wrong.

 

Find out what’s missing from sales performance

Go out on the road with your sales team and find out individually how each of them really performs. Are they, for instance, as good at closing a sale as they say they are? Is there something they are missing from their sales performance? What skills are they lacking in this arena?

Get your sales staff to be fluent

If they are lacking and embark on sales effectiveness training, then encourage your staff to practice their new sales technique. It’s the only way for a sales person to achieve fluency i.e. so they are never back-footed by a question and can answer queries instantly. By practicing they will build up that particular ‘sales muscle’ and won’t be tempted to fall back into bad habits. Golfing is an analogy which is frequently referred to in this respect i.e. it can take a golfer up to 500 swings before he or she has learned a new technique.

It’s all down to role-playing and is definitely a lot like being an actor; repeating your lines until they’re word perfect. Then again, perhaps an improvisation comedian is a better analogy – they don’t know what’s coming so they’ll have several practiced scenarios up their sleeve at the one time.

Role-playing and improvisation acting also help your sales people remain present in their conversation with potential buyers – a skill that is pretty much essential when it comes to tackling a tough sale. Not only that, but it instills confidence. Knowing he or she is not going to get wrong-footed by a customer because they have already rehearsed all the possible answers, gives your sales person an added advantage.

So, how’s your team’s sales effectiveness? If poor, could it be time to give it a proper analysis, rather than just pick up the phone and order more sales performance training? Contact us at WIN Programs for more information

By admin

3 Reasons Why a Sales Certification Will Benefit You

In The World Of Sales, Innovation Is Everything.

A lot of people debate on the importance of getting a sales certification and does it really sharpen your skills and improve your credibility. It is true that having a sales background and related experience in the market definitely helps you progress, but if you want to excel beyond measure you need something that makes you unique.

A sales certification enables you to see things differently, learn about the latest trends in the market and improve your chances of making it big.

Whether you are an experienced sales professional looking for hands-on knowledge or are just starting out –a sales certification can lift your career graph and take it to new heights. The consumer mindset is changing every day, and buyers are looking for more convenience, comfort and certainty in every transaction. Having a sales certification can do wonders for you because it will not only help you keep up with the trends but also set you apart from the competition.

Want to know why? Here are the top three reasons why a sales certification will benefit you. Check them out:

Enhance your Knowledge

With a sales certification, you instantly get an upper hand at the organization you are working in. Certification and training polishes your skills as you have a clearer understanding of key sales concepts and also know how to implement these concepts into the rapidly changing industry.

As a salesperson, you need to constantly grow and stay up-to-date with the latest trends. Whether you are in corporate sales or personal dealing, there is no end to learning and extending your professional expertise. While a traditional sales degree enlightens you about the basics of sales, an additional certification teaches you how to apply these in the market to reap instant benefits.

Prove Your Leadership Skills

Getting a sales certification brings out the best in you and awakens your leadership skills. In the sales industry, you are likely to meet with new people on a daily basis and work on challenging projects every now and then. As the sales team is the backbone of any organization, big or small, it is essentially important that you know how to lead your team from the front and keep up with the modern trends in the professional world.

With a sales certification, you become a sought-after expert in the industry and this helps you channel your resources better and grow your networking potential with each passing day.

Get Recognition

Having a sales certification not only makes for present success, but also opens doors to diverse opportunities in the future. A specialized certification on your resume enhances your worth in the industry and makes you a more credible and bankable asset for your company.

Furthermore, it also gives you a competitive edge that can boost your earning potential and widen the career prospects for you. With a sales certification, you actually market your talent and skills and prove to an employer that you stand out amongst the competition, are willing to go a mile ahead to distinguish yourself in the field and are dedicated to cash in your abilities for the growth of the organization.

Today, it takes more than just than hard work to excel in the market. Ongoing training and a thirst for unending knowledge are some of the key factors that influence your growth as a sales individual. If you strive to stand out with a creative approach and professional expertise, having a sales certification will prove to be the best tool to portray your credibility and competency to the world!

By admin

Online Sales Training long-term impact on sales

The Online sales training can develop a sales team according to the demands of the business.

Internet in today’s era plays an efficient cost effective role in providing online expertise for sales training. With this, every company can train the sales force to become professional in sales all year long.

The process of selling , for sales performance, has been an essential element for any business to establish be it a retail or manufacturing business. The better-informed buying and purchasing audience reflects the competitive marketplace. Therefore every single business needs a sales representative for its product or services.

 

Train your sales force with a minimum cost

Almost every business or organization desires to develop the sales performance in a manner that any customer will find it attractive. The companies spend a healthy sum on their sales training program as it is an important tool to maintain and attract the potential customers. Successful sales also rely on the appropriate quality of its target market. The online sales training franchise contains a huge amount of learning related to the understanding of what other people think.

Different online sales training programs and learning tools are made for different trainees. The sales training will provide the corporate and sales representatives with the certification in sales performance of the sales training program.

The online training course takes a self-assessment of the trainee and the sales representative after completion of the course. Any individual considering the online training course constructive can also enjoy the benefits of the services of any online sales training . Testimonial of any training program can be helpful beforehand. Sales people and sales managers can actively take part in the reinforcement, assessment, certification and sales performance skills of an active selling.

Varieties of tools in the online sales training enhance the learning experience, sales performance of the sales force as one moves towards certification. The salesperson for any company offers a wide-ranging agenda in a productive manner so that the selling strategy and tactics can retain and maintain the customers.

The online sales training  includes:

– The online self study material and  email facility for any queries and recommendations.

– The live sales training webinars face to face with trainers.

The trainee is also guided for the different personality types that can also enhance in maintaining the potential customers. Every trainee is provided with a module that carries a detailed information and training guide. These sales certified courses make the sales representatives among the top sellers. The trainee understands and practices the business better after acquiring training from the online training franchise.

Online Sales Training long-term impact on sales