The “Marketing & Planning Consultant (MPC)” is a comprehensive marketing program that guides you to identifying what and to whom sales will be made in  the longer term.

Helps you acquire professional marketing expertise to understand where a company wants to go.

How marketing persons need to organize their marketing activities to get the company there.

Enhance and develop your marketing skills to boost your professional advancement.


Introduction to Marketing:

1. Understand the objective of Marketing, Strategy Implementation, Market plan, Essential Tools.

Market Overview, Market Analysis:

1. Customer versus Consumer, Analysis & branding, Matrix & Product analysis.

Strategy Formulation, Sales Strategy:

1. Go to Market Strategy, How to address the consumer, online & offline.

2. Market Positioning.

3. Communication & Market Plan

4. Crafting a marketing Formula, Pricing strategy, Distribution channels.


English, French, Arabic



Key Course benefits include: ACQUIRING: The Market skills required to compete in today's business environment. IDENTIFY: The SWOT of your organization and how to utilize this information. LEARN: How to compete and win market share. PLAN: and capitalize on your marketing strategies to increase your company's sales. PREDICT: sales revenue by using different forecasting approaches to create sales


Brand manager, Marketing executive, Entrepreneur