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Sorry, this entry is only available in French.
By admin
Sales teams go through periods like this too but sales leaders rarely seek out the data that would immediately point to the real problem. They tend to hope things will improve and go from there. However, there are several levels of data to be reviewed so let’s take a look.
there are five steps you must take to grow sales by 33% in 12 months. You can’t pick and choose as all five are required.
A quality CRM application, like Membrain, will show your win rates, age in stage, conversion ratios, pipeline velocity, pipeline volume and pipeline quantity and more. Dig into that data to determine year over year changes and identify where your bottlenecks have been and where they are today. Be mindful that this is lagging data and are merely symptoms of the real problems!
An OMG Sales Team evaluation will explain why you have those bottlenecks and why your team gets the results it gets. Note which of the 21 Sales Core Competencies are to blame – by team and individual – and more importantly, how much revenue is being left on the table and who is capable of upping their game. For example, are deals getting stuck because salespeople aren’t capable of reaching decision makers? We know that salespeople who can begin with the decision maker are 341% more likely to close the business! A training curriculum can be designed from these conclusions. Learn More!
Provide your sales team with appropriate training to close the competency gaps, improve skills, and achieve better execution. This should not be a one or two-day event. Change requires on-going, long-term training to change beliefs, approaches, strategies, tactics and develop skills!
Sales managers must provide daily, one-on-one coaching to their salespeople to help them with their individual gaps and improve their Sales DNA. Only 7% of all sales managers come equipped with effective coaching skills so they will need to be trained and coached in order for them to provide effective coaching.
Sales Leaders must hold sales managers accountable for coaching as sales managers hold their salespeople accountable for change.
Once you have the data and take action, there is absolutely no good reason why you can’t bump sales by at least 25%! That’s right, AT LEAST 25%.
Start with monthly goals of 20 opportunities, a 20% closing rate, and a $20,000 average sale. That translates to 4 sales for $80,000 or $960,000 annually. 10% more equates to:
That’s 4.84 sales at $22,000 which totals $106,480 per month or $1,277,760. A 33% increase in revenue!
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